WildFin American Grill

Creating a new, regional restaurant aesthetic

SEA partnered with WildFin American Grill, a successful regional restaurant, to create a fresh, vibrant design for their new locations. We worked closely with the founders, touring countless food and drink establishments, to develop a style that is unique, attractive, and approachable. We’ve had the opportunity to bring their new aesthetic to life in four locations: Vancouver and Tacoma, Washington, Beaverton, Oregon, and Riverton, Utah.

Client
WildFin American Grill

Location
Tacoma, WA
Beaverton, OR
Vancouver, WA
Riverton, UT

Size
6,000-7,000 sf

Year
2016-Present

Beaverton location with leather and felt benches, bright orange metal chairs, bar in the back

Tacoma location highlighting lit up wooden ceiling.

WildFin's new concept features a rich color palette with natural materials and bold pops of color. To develop the design, SEA experienced a variety of Portland restaurants both with and independent of the client to distill design successes and inspiration. The client expressed to us the importance of maintaining their traditional client base while attracting new patrons and we achieved this through reimagining traditional restaurant design elements and incorporating new colors and fresh concepts.

Make it stand out

WildFin’s Tacoma, Washington restaurant is the first location that SEA designed. As guests enter, they are greeted by a case of classic spirits and a glass-enclosed keg room, highlighting the restaurant’s impressive bar program.

Tacoma location showing black and white mural and people sitting in booths

Tacoma location with black and white mural and people sitting at tables and booths

Reclaimed barn wood and orange textiles warm the dining room. Steel mesh cages form the back of the bar and the large opening into the kitchen and a mural by a regional artist along the dining room wall highlights some of the menu offerings.

Vancouver location. Inside facing our toward boardwalk and Columbia River.

WildFin’s Vancouver, Washington restaurant is located along the city’s waterfront and is part of the area’s recent development. It boasts stunning views of the Columbia River and our design makes the most of them — the restaurant is open and airy with unobstructed sightlines through its many windows.

People sitting at bar with chalkboard beer menu

WildFin’s Beaverton, Oregon restaurant is located in the newly re-developed Cedar Hills Crossing. It brings the popular WildFin brand and fare to the up-and-coming shopping and entertainment hub of Beaverton. This location is the first WildFin location we developed that is not on the water, so we found ways to modify the brand to make the space more urban. SEA did this by using large windows and sliders to extend the interior of the restaurant to the street, connecting the inside with the bustling Cedar Hills district.